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BRAND STORY
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Soon after in 1999 Liquid Force entered into kiteboarding and became the benchmark in design and product progression.
Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality.
Liquid Force Wakeboards:
Founded in 1995, with roots going back to the sport’s first days, Liquid Force has become the leader in wakeboard related products and apparel. Founders Tony Finn and Jimmy Redmon were two pioneers in the sport of Wakeboarding credited with creating the sport.
Finn was the developer of the Skurfer which is largely regarded as the product that put wakeboarding on the map, and Redmon is regarded as the most influential and creative designer of products since the sports inception. Working together, they have helped grow Liquid Force to the top within the wakeboarding segment.
With the additions of a wakeskating, wakesurfing and kiteboarding division, as well as a core retailer apparel program, sales for the Encinitas, CA based company now commands a large percentage of market share.
Liquid Force advertises with prime placement in all major wake and kite media outlets, such as Alliance Wakeboard Magazine/Alliancewake.com, Transworld WAKEboarding Magazine/wakeboardingmagazine.com, and others.
Having twice won the WSIA “Manufacturer of the Year” award, Liquid Force is dedicated to RELENTLESS INNOVATION, progressive design, maximum functionality and unparalleled quality.
Supported by a superior team of athletes, Liquid Force events include the Free For All Cable Park Series as well as the world famous BROstock double up contest.
LIQUID FORCE FIRSTS
1985 - The FIRST Wakeboards… Skurfer and Redline Designs
1994 - The FIRST twin tip Wakeboard… Flight 69
1996 - The FIRST Women’s Specific Wakeboard… Nymph
1996 - The FIRST Kid’s Specific Wakeboard… Mini Squirt
1996 - The FIRST Non Rubber Wakeboard Binding… Super Suction
1997 - The FIRST Multi-Fin Wakeboard… Trip
1998 - The FIRST Performance Lightweight Wakeboard Binding… Ultra
2000 - The FIRST Finless Wakeboard with Molded Side Fins… Helix
2000 - The FIRST full-length Team Video produced in the Wake Industry… Wide Awake
2001 - The FIRST CNC’d All-Wood Lightweight Performance Wake Boards… Ultracores
2001 - The FIRST Sintered Grind Based Board… Grind 134
2002 - The FIRST 3D CNC’d Concave Wakeskate… Cassette
2002 - The FIRST Cupped Side Fins… Balance and Subjekt
2002 - The FIRST Segmented CGA Vest is created… Hinge
2003 - The FIRST Women’s specific Pro Model Boot is created… Minx
2004 - The FIRST company to use sewn overlays tech on boots… Transit
2005 - The FIRST hardware-less binding
2006 - The FIRST modern day closed toe binding… Shane Boot
2008 - The FIRST to mold sintered P-Tex to any base contours
2009 - The FIRST Hybrid boards… combining flex with complex hull shapes
2009 - The FIRST internal carbon stringered PVC core boards… FLY Series
2010 - The FIRST elastomeric sidewalls… Liquid Rails
2010 - The FIRST TRUE Hybrid is introduced (Watson), redefining all-terrain boards
2012 - The FIRST wake company with M6 hardware
2012 - The FIRST non-sewn binding assembly
2012 - The FIRST Grind boards for groms… Nemesis and Star Grinds
2013 - The FIRST Kids Hybrids for groms… Super Trip and Melissa 127
2013 - The FIRST Hybrid Wakeskate… TAO
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