Our Mission

Amplid was founded by Peter Bauer and Anian Thrainer in 2005 to build better snowboards and skis; to this day that remains Amplid’s single-minded mission. The yearly cycle of bringing new snowboards and skis to market is at times frustrating, hectic and always hard work, but when we get to rip a couple of turns on a new design, receive an email from a stoked customer or hear buzz about an Amplid shred at a demo day, it’s all worth it.

At Amplid we go about our daily business with some simple but important ethics; that we value our customers, we take pride in our work, we care about the environment and we love our brand.

To make sure your Amplid product will deliver performance time and time again all our Skis and Snowboards go through extensive development and testing. All of the materials used in Amplid products are from trusted suppliers who guarantee quality and consistency. Amplid skis and snowboards are manufactured in two of the most forward thinking and environmentally responsible factories in the European Alps, each with a motivated, professional and local workforce. And the suppliers from which we source these materials are situated within 400km of its factories to minimise unnecessary transportation mileage. Four years ago Amplid’s development of less environmentally harmful material solutions and manufacturing techniques won the ISPO Eco award and we have implemented many of the learnings from this project into our products. Because at the end of the day, anything we can do to keep the mountains white is just good business sense!

Most importantly, the team at Amplid is very proud of the skis and snowboards that the company designs and manufactures in the European Alps.